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The so-called packaging not only serves as a product protector, but also has a promotional effect. With the fierce competition in the market in recent years, more and more people are trying their best to make it play the latter role. Japanese scholar Izumi Zhuo once proposed a principle of "sight, reason, and goodness".

To have a promotional effect, packaging must first be able to attract customers' attention, because only products that attract customers' attention have the possibility of being purchased. Therefore, packaging should use novel and unique shapes, dazzling colors, beautiful and exquisite images, and materials with their own characteristics to present a dazzling effect, making customers have a strong preference at a glance.

The unique and innovative design can attract customers' attention. For example, the shape of a wine bottle is usually cylindrical, and when a straight shaped bottle is presented, it will have a dazzling effect. Some wine bottles also use a leisurely curve, elegant and graceful, resembling a dancing fairy; Some wine bottles are designed in a chaotic anchor or human body shape by imitating the shape, which stands out and looks beautiful in a batch of cylindrical or rectangular shaped wine bottles.

The beauty of color is something that people can easily perceive. Some market experts even believe that color is a factor in choosing to sell. Through long-term market research, they have found that some colors used as product packaging can make products surprisingly difficult to sell, and gray is one of them. They thought that this was because gray was difficult to arouse people's hearts, naturally making it difficult to generate excitement for shopping. They proposed that red, blue, white, and black are the four major colors for sale, which was discovered when creating images of red, blue, white, black, green, orange, yellow, and brown and comparing them. Taking red as an example, it has many images and is strongly associated with life such as the sun, fire, blood, etc. Therefore, red is simply exciting. Blue, white, black are also closely related to the sun, which always hangs high above the blue sky. As soon as the sun sets, the sky darkens. At dawn when the sun rises again, the sky in the east turns into fish belly white. These four colors are important colors that dominate our daily pace of life. When sold as colors, they can arouse customers' goodwill and preferences. This analysis has a certain degree of rationality. Images work in combination with colors. The paper box packaging of the "Xuelian" brand cashmere sweater is a soft light green color, with a bright white snow lotus flower image protruding from the box, which is particularly elegant and well-known. There is a brand with a red background and an antique black image on the outside of the "Western Han Ancient Wine" bottle. The packaging box has four strong and solemn black seal script "Western Han Ancient Wine" on a dry grass yellow background, like an old man telling a long story. In a row of colorful wine bottles, its common charm is well-known.

Generally speaking, the packaging image should focus on highlighting the brand trademark, fully displaying the characteristics of the brand trademark, so that customers can immediately recognize the products of a certain factory from the trademark and the overall packaging image, especially the products and shops. The dazzling logo on the packaging can immediately attract customers. The same changes in packaging materials have attracted people's attention. The porcelain gifts exported from Shandong are uniquely packaged in hand-held boxes made of corn husks, which not only fully utilizes the surplus labor in rural areas, but also turns many cheap local materials into handicrafts with folk characteristics and elegant texture packaging, which is more artistic than ordinary paper box packaging. Sichuan famous product "Twisted Silk Rabbit" was originally packaged in red rectangular paper boxes, but now it is beautifully crafted into cylindrical containers made of thin bamboo strips, creating an unforgettable image.

Article source: Jiangmen Packaging Materialshttp://www.eckes.cn/